January 2007

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« Content Management and Web 2.0 | Main | Webinar: Incorporating RSS into Enterprise Content Management »

Gilbane Wrap-Up

I've finally gotten a chance to sit down and organize my notes from the Gilbane Conference. Much of what I learned will be incorporated into a joint webinar I'll be presenting in January with enterprise content management vendor Stellent, but here are some of my most vivid impressions from the show:

  • RSS has much less mindshare in the Content Management market than it should. This is a potentially disruptive technology, and ECM vendors need to figure out how to integrate it into their offerings.
  • Web 2.0 vendors don't think enough about integrating their products into existing IT infrastructures and corporate cultures. Walking in the door and saying, "Step one: forget everything you know about how your company works," is not a strategy for success.
  • There is a wide gap between Web 2.0 product vendors and Enterprise IT customers that must be bridged on three levels: strategic analysis, systems integration, and custom development.

Frank Gilbane deserves much credit for taking a step to connect the worlds of Enterprise Content Management and Web 2.0. The show next April in San Francisco promises to go even further. It's already on my calendar.

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